Performance Marketing Manager (Hands-on)

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Empresa

Teamficient SAS

Descripción de la Empresa

TeamFicient se especializa en el arte de conectar organizaciones con el personal remoto ideal. Nuestro compromiso con nuestros colabores es ofrecer un trabajo remoto desde la comodidad de su casa con todos los beneficios de ley y con un excelente clima laboral

Departamento

Bogotá DC

Localidad

Remote

Tipo de Contratación

Tiempo Completo

Descripción de la Plaza

Performance Marketing Manager (Hands-on)
We are looking for a Performance Marketing Manager who is first and foremost a doer. This is not a role for someone who delegates and reports. You will be hands-on in the platforms, building and running paid campaigns across LinkedIn, Meta, and Google while also owning the broader digital marketing strategy. If you thrive in an environment where you are both the strategist and the executor, this role is for you.

Compensation & Growth
We offer a competitive compensation package that aligns with the level of responsibility and the impact you deliver. We value performance over tenure, and we are committed to rewarding talent that drives measurable growth for the business.

What You'll Do:

Paid Advertising Execution
Build, launch, and actively manage paid ad campaigns across LinkedIn, Meta (Facebook and Instagram), and Google Ads from start to finish
Write and test ad copy, select targeting parameters, set budgets, and monitor performance on a daily and weekly basis
Continuously optimize campaigns through A/B testing, bid adjustments, and audience refinement to improve ROAS and CPL

Digital Strategy and Planning
Develop and own the overall digital marketing strategy aligned with company and client growth goals
Define channel-specific KPIs and maintain accountability for hitting them
Manage the digital marketing budget across channels, making spend decisions based on performance data

SEO, Web, and Content
Oversee SEO and SEM strategy to drive consistent organic and paid traffic growth
Collaborate with content and design resources to ensure campaigns are supported by strong landing pages and on-brand creative assets
Maintain brand consistency and messaging quality across all digital touchpoints
Analytics and Reporting

Pull, analyze, and interpret campaign data across all platforms to identify what is working and what needs to change
Deliver clear, actionable performance reports to leadership on a regular cadence
Use data to make fast decisions and course-correct campaigns without waiting to be asked

Team Management
Lead and manage a team of digital marketing specialists, including content creators, paid media coordinators, and designers, providing clear direction and performance expectations
Set individual and team goals that align with broader marketing objectives and hold team members accountable to delivering results
Conduct regular check-ins, provide constructive feedback, and support the professional development of direct reports
Identify resourcing gaps and make recommendations on hiring, restructuring, or reallocating responsibilities as the team's needs evolve
Foster a culture of ownership and accountability where team members are expected to execute, not just plan

What We're Looking For

Must-Haves:
Proven, hands-on experience executing paid ad campaigns on LinkedIn, Meta, and Google Ads (not just overseeing someone else who does it)
Strong command of Google Analytics or GA4, Meta Business Suite, LinkedIn Campaign Manager, and Google Ads Manager
Demonstrated ability to manage campaign budgets, optimize for performance, and report on results with real numbers
Solid understanding of SEO and SEM principles and how they complement paid strategy
Strong analytical skills with the ability to turn data into clear decisions and recommendations
Excellent written communication skills for ad copy, reporting, and stakeholder updates
Comfortable working independently and taking full ownership of deliverables without heavy supervision

Good-to-Haves:
Experience with a CRM or marketing automation platform such as HubSpot or Mailchimp
Familiarity with marketing attribution models and multi-touch reporting
Basic proficiency in design tools like Canva or Adobe Suite for quick creative edits
Google Ads or Meta Blueprint certification
Industry experience in B2B, healthcare, staffing, or professional services
Prior experience managing or mentoring a small marketing team or agency partner

You're a Great Fit If You:
Get uncomfortable sitting on the sidelines and would rather be in the platform making changes than writing a brief for someone else to act on
Can look at a campaign that is underperforming and immediately know where to start troubleshooting
Take ownership of results, not just activity, and can speak to the actual impact of your work with data
Know how to balance creative instinct with analytical discipline
Thrive in a lean, fast-moving environment where priorities can shift and you adapt without losing momentum
Communicate clearly and proactively, especially when something is not going according to plan

Job Type: Full-time
Work Location: Remote

Mínimo Nivel de Inglés Requerido

Avanzado

Mínima Experiencia Laboral Requerida

3-4 años
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